TARGETS NEW DIRECTIONS FOR INDUSTRY EXPANSION AS CORE INITIATIVE
Photo Group Takes Giant Step Toward Trade Show Expansion
With Announcement of First PDN Outdoor Photo Expo in August
New York, NY -- February 18, 2011 -- The Nielsen Company, the global leader in media information and trade shows and expositions, has named Lauren Wendle the Vice President of its newly expanded Nielsen Photo Group. The announcement follows Nielsen's recent acquisition of Rangefinder Inc., publisher of Rangefinder and AfterCapture magazines, and owner of the Wedding and Portrait Photography International (WPPI) trade show and convention.
As part of its continued initiative to expand its core trade show portfolio and provide photographers, enthusiasts, and manufacturers with new growth opportunities, Nielsen has announced the first annual PDN Outdoor Photo Expo to be held August 4-5 in Salt Lake City, Utah. PDN Outdoor Photo Expo is the first trade show event dedicated to the outdoor photography market, including travel, wildlife and adventure and will coincide with the Outdoor Retailer show, bringing additional opportunities and benefits to the photo community. A series of special events, interactive activities, and educational workshops are scheduled on August 3. For more information, please visit pdnonline.com.